Dave the Chameleon II is Available!
It is mostly a repeat. It also again re-inforces the "Change" meme that is Cameron's central message. Half of it could have been produced by CCHQ. Exactly as Guido predicted in February.
Go here to watch.
UPDATE : Look out Labour, The Chameleon Army is online and on the march.
8 comments:
Just watched it.
It's actually quite effective and more explicitly negative than the first one despite still beign quite cute.
The biggest challange it creates for Cameron is that he appears a lightwieght/opportunits and as a result no one takes anything he says seiously as a result.
God that was awful. Half of it was just a repeat of the first one, and they even used the "Vote Blue Go Green" logo! Free publicity for the Tories methinks. Somehow, I think the PEB will be drowned out by the noise of the Clarke scandal.
"Vote blue and you'll get blue." Fine, I shall! Thanks for clearing that up Labour. What a pathetic "core vote" strategy. Still, at least they mentioned the locals this time around.
p.s. Remember, Tony Blair never did any of that.
I'd be pretty miffed if I was a Labour candidate for next week's elections and my party hadn't come up with a single positive reason to cast a vote for me in its alloted election broadcasts!
This campaign is not effective "on the ground". Everyone I have spoken to likes the chameleon theme, but still think Labour are a shower and aren't going to vote for them. It is having the same effect as those really brilliant ads that everyone talks about but no one is induced to buy the product.
That is garbage! Who ever thought it up should be binned at once!
Nice to see Labour economising by recycling sections of the animation they've already paid for and cutting the narration together with "and so..and so...and so..." Makes the execution look shit, which was the only good thing about it.
There's also a bit of a problem with the analogy. Because when the chameleon changes colour he is actually red, or green, or indeed blue. But yet they want to say that he's always blue underneath. Don't think too hard about it and it almost works.
No news on Hewitt being barracked in Bournemouth Guido?
This PPB is unbelievable! It (again) states nothing as to why anybody should vote Labour, and it shows how childish and frightened NuLabour are. It stinks of desperation, and symbolises a party cracking at it's core. I can't believe that anybody would want to vote Labour after this. If I vote blue, I'm happy to get blue! Better than red any day!
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